Industry analysis and consumer buying behaviour — Pharma marketing management, B Pharm 8th semester.
Syllabus: earlier PCI/CBCS syllabus.
Unit 1, part 2.

Chapters
00:00 Industry Analysis
04:11 Competitive Analysis
15:18 Analysing Consumer Buying Behaviour
28:26 Analysing Industry Buying Behaviour

Study this subject
https://www.youtube.com/playlist?list=PLacMvfuedRXNmPHoqwjfS1mMfd3otT79f

Next lesson: Pharmaceutical market analysis, segmentation and targeting
https://youtu.be/L4xsmyQ1SMs

Previous lesson: Marketing vs selling and the marketing environment
https://youtu.be/GM6LuSbLozQ

Study resources and links
Android app: https://play.google.com/store/apps/details?id=co.alexis.viki
iOS app: https://apps.apple.com/in/app/myinstitute/id1472483563
Website: https://www.firsthope.co.in/b-pharmacy/
Website: https://www.firsthope.co.in
Website: https://www.firsthope.co.in/b-pharm
Instagram: https://www.instagram.com/firsthope_pharmacy/
LinkedIn: https://www.linkedin.com/company/first-hope-fh/
iOS organization code: DYFFUX