Pharmaceutical market analysis, segmentation and targeting — Pharma marketing management, B Pharm 8th semester.
Syllabus: earlier PCI/CBCS syllabus.
Unit 1, part 3.

Chapters
00:00 Quantitative Aspect of Pharmaceutical Market
03:48 Qualitative Aspect of Pharmaceutical Market
12:27 Size of Pharmaceutical Market
16:18 Composition of Pharmaceutical Market
20:29 Demographic and Socio-Psychological Characteristics of Consumer
26:18 Market Segment
29:18 Market Targeting
31:57 Motivation and Prescribing Habits of the Physician
41:53 Analyzing the Market in Pharmaceutical Marketing
44:22 Role of Market Research

Study this subject
https://www.youtube.com/playlist?list=PLacMvfuedRXNmPHoqwjfS1mMfd3otT79f

Next lesson: Product decisions in pharmaceutical marketing
https://youtu.be/qg-sTRjc0L4

Previous lesson: Industry analysis and consumer buying behaviour
https://youtu.be/AAI8EjbV8Ok

Study resources and links
Android app: https://play.google.com/store/apps/details?id=co.alexis.viki
iOS app: https://apps.apple.com/in/app/myinstitute/id1472483563
Website: https://www.firsthope.co.in
Website: https://www.firsthope.co.in/b-pharm
Instagram: https://www.instagram.com/firsthope_pharmacy/
LinkedIn: https://www.linkedin.com/company/first-hope-fh/
iOS organization code: DYFFUX