Product decisions in pharmaceutical marketing — Pharma marketing management, B Pharm 8th semester.
Syllabus: earlier PCI/CBCS syllabus.
Unit 2.

Chapters
00:00 Lesson opening
01:25 Product Decision
05:55 Classification of products
10:06 Product Line Decision
12:33 Product Mix Decision
16:00 Product Life Cycle
21:08 Product Portfolio Analysis
24:05 Product Positioning
28:20 Product Branding
30:16 Packaging Decision
32:29 Labeling Decision
34:41 Product Management in the Pharmaceutical Industry

Study this subject
https://www.youtube.com/playlist?list=PLacMvfuedRXNmPHoqwjfS1mMfd3otT79f

Next lesson: Promotion mix, advertising and personal selling
https://youtu.be/aO30Db6Notw

Previous lesson: Pharmaceutical market analysis, segmentation and targeting
https://youtu.be/L4xsmyQ1SMs

Study resources and links
Android app: https://play.google.com/store/apps/details?id=co.alexis.viki
iOS app: https://apps.apple.com/in/app/myinstitute/id1472483563
Website: https://www.firsthope.co.in
Website: https://www.firsthope.co.in/b-pharm
Instagram: https://www.instagram.com/firsthope_pharmacy/
LinkedIn: https://www.linkedin.com/company/first-hope-fh/
iOS organization code: DYFFUX