Promotion mix, advertising and personal selling — Pharma marketing management, B Pharm 8th semester.
Syllabus: earlier PCI/CBCS syllabus.
Unit 3.

Chapters
00:00 Lesson opening
00:30 Introduction to Promotion
04:08 Promotion Methods in Pharmaceutical Marketing
10:57 Promotional Mix in Pharma Marketing
14:43 Promotional Budget in Marketing
17:39 Overview of personal Selling
23:33 Advertising in Pharma Marketing
29:55 Sampling, Retailing & Medical Exhibition
37:27 Online Promotional Techniques for OTC Products

Study this subject
https://www.youtube.com/playlist?list=PLacMvfuedRXNmPHoqwjfS1mMfd3otT79f

Next lesson: Pharmaceutical marketing channels
https://youtu.be/Tt-gG8Pjr-Q

Previous lesson: Product decisions in pharmaceutical marketing
https://youtu.be/qg-sTRjc0L4

Study resources and links
Android app: https://play.google.com/store/apps/details?id=co.alexis.viki
iOS app: https://apps.apple.com/in/app/myinstitute/id1472483563
Website: https://www.firsthope.co.in
Website: https://www.firsthope.co.in/b-pharm
Instagram: https://www.instagram.com/firsthope_pharmacy/
LinkedIn: https://www.linkedin.com/company/first-hope-fh/
iOS organization code: DYFFUX