Pharmaceutical pricing, DPCO and NPPA — Pharma marketing management, B Pharm 8th semester.
Syllabus: earlier PCI/CBCS syllabus.
Unit 5, part 1.

Chapters
00:00 Lesson opening
00:30 Introduction
03:17 Pricing in Pharmaceutical Industry
09:42 Pricing Methods in Pharma
12:38 Pricing Strategy in Pharmaceutical Market
15:36 Issues in Price Management
19:58 Overview of DPCO (Drug Price Control Order
26:51 National Pharma Pricing Authority (NPPA)

Study this subject
https://www.youtube.com/playlist?list=PLacMvfuedRXNmPHoqwjfS1mMfd3otT79f

Next lesson: Rural, industrial and global marketing
https://youtu.be/PNoDjOKhUeE

Previous lesson: Professional sales representative (PSR)
https://youtu.be/jT260WRnTt4

Study resources and links
Android app: https://play.google.com/store/apps/details?id=co.alexis.viki
iOS app: https://apps.apple.com/in/app/myinstitute/id1472483563
Website: https://www.firsthope.co.in
Website: https://www.firsthope.co.in/b-pharm
Instagram: https://www.instagram.com/firsthope_pharmacy/
LinkedIn: https://www.linkedin.com/company/first-hope-fh/
iOS organization code: DYFFUX