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Google Ads bidding strategies

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Digital Marketing

Lessons no : 117

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What will you learn in this course?
  • Master effective Google Ads bidding strategies to maximize ROI and improve campaign performance using advanced techniques and bid modifiers
  • Implement auction insights and competitor analysis to refine bidding tactics and increase ad visibility in competitive markets
  • Apply automated bidding strategies such as Target CPA, ROAS, and Maximize Conversions to optimize ad spend and achieve specific marketing goals
  • Utilize bid adjustments for devices, locations, and times to enhance ad relevance and campaign effectiveness in diverse audiences
  • Analyze bidding data and performance metrics to make data-driven decisions for continuous campaign improvement
  • Develop customized bidding strategies aligned with business objectives to drive targeted traffic and conversions
  • Optimize keyword bids to improve ad placement, click-through rates, and overall campaign success
  • Navigate Google Ads auction dynamics to strategically position ads and outperform competitors in real-time bidding scenarios

How to Get The Certificate

  • You must have an account Register
  • Watch All Lessons
  • Watch at least 50% of Lesson Duration
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  • The Certificate is free !
Lessons | 117
Google Ads Tutorial 2020 Step By Step Google AdWords Tutorial for Search Campaigns
01:06:02

Google Ads Tutorial 2020 Step By Step Google AdWords Tutorial for Search Campaigns
Google Ads Conversion Tracking With Google Analytics Track Forms Clicks and Transactions
00:26:59

Google Ads Conversion Tracking With Google Analytics Track Forms Clicks and Transactions
Complete Google Keyword Planner Tutorial Step By Step Google Ads Keyword Research Tool
00:44:10

Complete Google Keyword Planner Tutorial Step By Step Google Ads Keyword Research Tool
Google Ads Bid Strategies Explained
00:20:03

Google Ads Bid Strategies Explained
7 Useful Google Ads Ad Group Best Practices
00:16:40

7 Useful Google Ads Ad Group Best Practices
7 Great Examples of Google Search Ads You Can Learn From
00:10:36

7 Great Examples of Google Search Ads You Can Learn From
7 Google Ads Search Keyword Targeting Best Practices
00:23:06

7 Google Ads Search Keyword Targeting Best Practices
Complete Dynamic Search Ads Tutorial for Google Ads and Microsoft Advertising
00:39:25

Complete Dynamic Search Ads Tutorial for Google Ads and Microsoft Advertising
How Google Ads Works Google Ads Explained in 10 Minutes
00:10:30

How Google Ads Works Google Ads Explained in 10 Minutes
Google Ads Keyword Match Types Explained
00:13:12

Google Ads Keyword Match Types Explained
6 Ways To Lower Google Ads CPC How To Decrease Your AdWords Cost Per Click
00:19:13

6 Ways To Lower Google Ads CPC How To Decrease Your AdWords Cost Per Click
Google Ads Costs Budgets and Bids Explained How Much Does Google Ads Cost
00:11:44

Google Ads Costs Budgets and Bids Explained How Much Does Google Ads Cost
What is Google AdWords Google AdWords Explained in 5 Minutes
00:05:09

What is Google AdWords Google AdWords Explained in 5 Minutes
Google AdWords Tutorial Step By Step Google AdWords Tutorial For Beginners
00:38:45

Google AdWords Tutorial Step By Step Google AdWords Tutorial For Beginners
Google Display Network Ads Tutorial 2017 2018 New Interface Google Display Advertising Tutorial
00:37:10

Google Display Network Ads Tutorial 2017 2018 New Interface Google Display Advertising Tutorial
7 Common Google AdWords Mistakes to Avoid
00:19:33

7 Common Google AdWords Mistakes to Avoid
Google AdWords Audience Manager and Google Analytics Remarketing Audience Definitions Tutorial
00:20:58

Google AdWords Audience Manager and Google Analytics Remarketing Audience Definitions Tutorial
Google AdWords Linked Accounts Link AdWords to Google Analytics Search Console and YouTube
00:05:52

Google AdWords Linked Accounts Link AdWords to Google Analytics Search Console and YouTube
Google AdWords Keyword Tool Tutorial 2018 Google AdWords Keyword Planner
00:38:55

Google AdWords Keyword Tool Tutorial 2018 Google AdWords Keyword Planner
Google AdWords Quality Score and Ad Rank Explained
00:06:49

Google AdWords Quality Score and Ad Rank Explained
Google AdWords Remarketing Lists For Search Ads RLSA Tutorial
00:09:20

Google AdWords Remarketing Lists For Search Ads RLSA Tutorial
Google AdWords Editor Tutorial Google AdWords Editor Training For Beginners
00:28:11

Google AdWords Editor Tutorial Google AdWords Editor Training For Beginners
Gmail Ads Tutorial Google AdWords Gmail Ads Tutorial
00:23:37

Gmail Ads Tutorial Google AdWords Gmail Ads Tutorial
How To Import Google AdWords Campaigns Into Bing Ads and How To Set Up Automatic Imports
00:08:57

How To Import Google AdWords Campaigns Into Bing Ads and How To Set Up Automatic Imports
Google AdWords Audience Exclusions How to Exclude People Who Have Converted on Your Website
00:05:12

Google AdWords Audience Exclusions How to Exclude People Who Have Converted on Your Website
Google AdWords Express Tutorial 2017 2018
00:13:17

Google AdWords Express Tutorial 2017 2018
How To Set Up Your First Google AdWords Search Campaign 2016 2017 Surfside PPC
00:20:36

How To Set Up Your First Google AdWords Search Campaign 2016 2017 Surfside PPC
How to Drive More Phone Calls With Google AdWords and Bing Ads Surfside PPC
00:19:11

How to Drive More Phone Calls With Google AdWords and Bing Ads Surfside PPC
How to Set up Google AdWords Sitelinks Extensions Surfside PPC
00:12:46

How to Set up Google AdWords Sitelinks Extensions Surfside PPC
How to Set up Google AdWords Desktop and Mobile Call Extensions Surfside PPC
00:07:43

How to Set up Google AdWords Desktop and Mobile Call Extensions Surfside PPC
How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017
00:06:50

How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017
How To Use Google AdWords Structured Snippets Surfside PPC
00:04:59

How To Use Google AdWords Structured Snippets Surfside PPC
Fast and Simple Google AdWords Search Network Campaign Tutorial 2017
00:06:43

Fast and Simple Google AdWords Search Network Campaign Tutorial 2017
3 Major Google AdWords Mistakes To Avoid Common Google AdWords Mistakes and Pitfalls
00:09:53

3 Major Google AdWords Mistakes To Avoid Common Google AdWords Mistakes and Pitfalls
Google Keyword Planner Tutorial NEW Interface Google AdWords Keyword Tool Tutorial
00:18:31

Google Keyword Planner Tutorial NEW Interface Google AdWords Keyword Tool Tutorial
What Are Dynamic Search Ads Campaigns Dynamic Search Campaigns in Google Ads and Bing Ads
00:08:54

What Are Dynamic Search Ads Campaigns Dynamic Search Campaigns in Google Ads and Bing Ads
What Are Google Search Partners What is The Google Search Network Ask Surfside PPC
00:08:29

What Are Google Search Partners What is The Google Search Network Ask Surfside PPC
Search Terms Report How Can I See Search Terms That Triggered My Google Ads Bing Ads Keywords
00:04:33

Search Terms Report How Can I See Search Terms That Triggered My Google Ads Bing Ads Keywords
What Is The Google Display Network What is the GDN Google Display Network Explained
00:06:20

What Is The Google Display Network What is the GDN Google Display Network Explained
Google Ads Responsive Search Ads New Google AdWords Ad Format Explained
00:04:35

Google Ads Responsive Search Ads New Google AdWords Ad Format Explained
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2024-05-08

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Google Ads bidding course, in this course you'll delve into the intricacies of bidding within the Google Ads platform. This comprehensive training covers fundamental concepts, advanced strategies, and practical techniques to optimize bidding for maximum ROI. From understanding auction dynamics to implementing bid modifiers effectively, you'll gain the skills needed to navigate the competitive landscape of online advertising. Whether you're a beginner looking to grasp the basics or a seasoned marketer aiming to refine your bidding strategies, this course provides actionable insights to help you achieve your advertising goals efficiently.