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कार्यात्मक विपणन संगठन

Track :

Business
Course Presenter :

Commerce lectures

Lessons no : 22

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What will you learn in this course?
  • Understanding the principles and structure of functional marketing organizations for effective management
  • Applying specialization strategies to optimize marketing functions like advertising, sales, and research
  • Designing organizational charts that enhance transparency, accountability, and operational efficiency in marketing teams
  • Implementing best practices for assigning roles and responsibilities within a functional marketing setup
  • Analyzing the advantages and limitations of functional marketing organizations for small and medium-sized businesses
  • Developing strategies to improve coordination and communication among marketing departments
  • Evaluating the impact of functional organization on marketing performance and customer satisfaction
  • Utilizing functional marketing principles to streamline processes and reduce operational costs
  • Creating effective reporting and performance measurement systems for different marketing functions
  • Adapting functional marketing structures to evolving market conditions and business growth

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Lessons | 22


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कार्यात्मक विपणन संगठन, इस कोर्स में कार्यात्मक विपणन संगठन (Functional Marketing Organisation) एक ऐसा संरचना मॉडल है जिसमें विपणन विभाग को विभिन्न विशेषज्ञ कार्यों के आधार पर विभाजित किया जाता है, जैसे कि विज्ञापन, बिक्री, विपणन अनुसंधान, वितरण और मूल्य निर्धारण। इस कोर्स में आप जानेंगे कि कैसे इस संरचना में प्रत्येक कार्य के लिए विशेषज्ञ अधिकारी नियुक्त किए जाते हैं ताकि कार्य कुशलता, पारदर्शिता और जिम्मेदारी सुनिश्चित की जा सके। कार्यात्मक संगठन छोटे या मध्यम आकार के व्यवसायों के लिए उपयुक्त होता है जहां एक या सीमित उत्पादों की बिक्री की जाती है। इस कोर्स में हम इसके लाभ, सीमाएं, और विभिन्न कार्यात्मक विभागों की भूमिकाएं भी विस्तार से समझेंगे। यह कोर्स छात्रों और विपणन प्रबंधकों को एक संगठित विपणन दृष्टिकोण अपनाने में सहायता करेगा। Commerce lectures