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Métricas marketing digital

Track :

Digital Marketing
Course Presenter :

Cyberclick • Marketing Digital

Lessons no : 13

For Free Certificate After Complete The Course

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What will you learn in this course?
  • Master digital marketing metrics to analyze traffic, conversions, and social media engagement for data-driven decisions
  • Apply tools like Google Analytics, Google Ads, and Meta Ads to measure campaign performance and optimize marketing strategies
  • Interpret key indicators such as ROI, ROAS, bounce rate, CTR, CPA, and LTV to evaluate digital business success
  • Develop strategies to improve segmentation, increase sales, and enhance digital marketing ROI using real-world data

How to Get The Certificate

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  • Watch All Lessons
  • Watch at least 50% of Lesson Duration
  • you can follow your course progress From Your Profile
  • You can Register With Any Course For Free
  • The Certificate is free !
Lessons | 13


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Métricas marketing digital, enseña a comprender, analizar y aplicar los indicadores clave que determinan el rendimiento de las estrategias digitales. A lo largo del programa, aprenderás a interpretar métricas de tráfico, conversión, interacción en redes sociales, campañas de SEM, email marketing y embudos de venta. El curso explica cómo usar herramientas como Google Analytics, Google Ads, Meta Ads y plataformas de automatización para obtener datos precisos y tomar decisiones estratégicas. También se abordan conceptos como ROI, ROAS, tasa de rebote, CTR, CPA, LTV y otros indicadores esenciales para evaluar el éxito de un negocio digital. Está dirigido a emprendedores, marketers y profesionales que desean optimizar campañas, mejorar la segmentación, aumentar ventas y crear estrategias basadas en datos reales para lograr mejores resultados en el entorno digital. Cyberclick • Marketing Digital