A. K. M. THOHIDUL ALAM KHAN
It was a truly informative and inspiring knowledge sharing event. I have really learned a lot of contemporary research aspects from this scholarly event. Thank you very much.
Principles of behavioral economics Course
(158 reviews)
Created by:
IIT Roorkee July 2018
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61 Lessons
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19 Students
- Certificate of completion
Enhance your understanding of human decision-making and its impact on business strategies with our Principles of Behavioral Economics online course. Designed for professionals seeking to deepen their knowledge of consumer behavior and improve business outcomes, this training course offers valuable insights into how psychological factors influence economic choices. By mastering these principles, you can apply innovative strategies to drive business success and foster sustainable growth. In this course, you will learn to: - Understand the core concepts and theories of behavioral economics - Analyze consumer behavior and decision-making processes - Apply behavioral insights to marketing, sales, and management strategies - Recognize cognitive biases and heuristics that influence economic choices - Design more effective business models based on behavioral principles - Enhance your professional skills to adapt to dynamic market environments This course is ideal for business professionals, managers, marketers, and entrepreneurs in the Middle East, Saudi Arabia, UAE, and beyond who aim to improve their decision-making skills and incorporate behavioral insights into their business practices. Whether you are seeking to advance your career or implement innovative strategies, this certified training course will provide practical knowledge and skills to elevate your professional profile. Choosing this course on our platform ensures access to high-quality content developed by industry experts, flexible online learning options, and a recognized certificate upon completion. Our platform is committed to supporting your career growth by offering professional development opportunities tailored to the needs of the modern business landscape. Completing this Principles of Behavioral Economics course can open doors to various career opportunities, including roles in marketing, management, business consulting, and strategic planning. It provides a competitive edge in understanding consumer psychology and applying behavioral insights to real-world business challenges. Earn a professional certificate that validates your expertise in behavioral economics and demonstrates your commitment to continuous learning. This certified course will enhance your resume and position you as a knowledgeable professional ready to make impactful decisions in the business environment. IIT Roorkee July 2018
To Register in Course you have to watch at least 30 Second of any lesson
What You'll Learn
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Identify key psychological factors influencing consumer decision-making and economic choices using behavioral economics principles.
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Apply behavioral insights to optimize marketing, sales, and management strategies for improved business outcomes.
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Recognize and mitigate cognitive biases and heuristics that impact consumer behavior and economic decisions.
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Design innovative business models and strategies grounded in behavioral economics to foster sustainable growth.
Course Content
61 Lessons • 28 h 37 m total
Principles of Behavioral Economics by Prof Sujata Kar
Lecture 01 Behavioral Economics What Why
Lecture 02 Behavioral Economics in Relation to other Sciences Economics
Lecture 03 Evolution of Behavioral Economics
Lecture 04 The Neoclassical Tradition An Introduction
Lecture 05 Methodology – Types of Empirical Studies
Lecture 06 Introduction to Motivation and Hierarchical Needs
Lecture 07 Achievement and Craftsmanship Driving Forces in Economic Behavior
Lecture 08 Social Drivers of Economic Decisions
Lecture 09 The Standard Model in Neoclassical Economics
Lecture 10 Axioms and Assumptions of Neoclassical Model
Lecture 11 Utility
Lecture 12 Types of Utility
Lecture 13 Bounded Rationality Heuristics
Lecture 14 Biases
Lecture 15 Heuristics and Framing Effects
Lecture 16 Menu Effects and Expectations Effects
Lecture 17 A Few Effects Choice Architecture
Lecture 18 Nudges
Lecture 19 Fundamentals of Probability Theory
Lecture 20 Bayesian Updating and Confirmation Bias
Lecture 21 Prospects and Risk Attitude
Lecture 22 Risk Attitude Axioms of EUT
Lecture 23 Other Axioms Violations of EUT
Lecture 24 Anomalies of EUT Prospect Theory
Lecture 25 Prospect Theory – Evaluation
Lecture 26 The Prospect Theory Value Function
Lecture 27 The Weighting Function
Lecture 28 Cumulative Prospect Theory Part I
Lecture 29 Cumulative Prospect Theory Part II
Lecture 30 Criticism of Prospect Theory
Lecture 31 Mental Accounting – Introduction
Lecture 32 Hedonic Editing Hypothesis
Lecture 33 Hedonic Framing Acquisition Utility and Transaction Utility
Lecture 34 Applications of Mental Accounting
Lecture 35 Payment Decoupling Budgeting
Lecture 36 Behavioral Classical Life Cycle Theories
Lecture 37 Budgeting Choice Bracketing
Lecture 38 Choice Bracketing Dynamic Mental Accounting
Lecture 39 Policy Implications of Mental Accounting I
How to Get The Certificate
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Complete all lessons.
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Watch at least 50% of Lesson Duration.
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Principles of behavioral economics Course Description
Enhance your understanding of human decision-making and its impact on business strategies with our Principles of Behavioral Economics online course. Designed for professionals seeking to deepen their knowledge of consumer behavior and improve business outcomes, this training course offers valuable insights into how psychological factors influence economic choices. By mastering these principles, you can apply innovative strategies to drive business success and foster sustainable growth. In this course, you will learn to: - Understand the core concepts and theories of behavioral economics - Analyze consumer behavior and decision-making processes - Apply behavioral insights to marketing, sales, and management strategies - Recognize cognitive biases and heuristics that influence economic choices - Design more effective business models based on behavioral principles - Enhance your professional skills to adapt to dynamic market environments This course is ideal for business professionals, managers, marketers, and entrepreneurs in the Middle East, Saudi Arabia, UAE, and beyond who aim to improve their decision-making skills and incorporate behavioral insights into their business practices. Whether you are seeking to advance your career or implement innovative strategies, this certified training course will provide practical knowledge and skills to elevate your professional profile. Choosing this course on our platform ensures access to high-quality content developed by industry experts, flexible online learning options, and a recognized certificate upon completion. Our platform is committed to supporting your career growth by offering professional development opportunities tailored to the needs of the modern business landscape. Completing this Principles of Behavioral Economics course can open doors to various career opportunities, including roles in marketing, management, business consulting, and strategic planning. It provides a competitive edge in understanding consumer psychology and applying behavioral insights to real-world business challenges. Earn a professional certificate that validates your expertise in behavioral economics and demonstrates your commitment to continuous learning. This certified course will enhance your resume and position you as a knowledgeable professional ready to make impactful decisions in the business environment. IIT Roorkee July 2018
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