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Influencer marketing fundamentals

Track :

Marketing

Lessons no : 31

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What will you learn in this course?
  • Identify key principles and strategies of influencer marketing for effective brand promotion and audience engagement
  • Evaluate influencer roles, content authenticity, and audience alignment to optimize marketing campaigns
  • Develop skills to select suitable influencers based on niche, reach, and engagement metrics for targeted campaigns
  • Apply negotiation techniques to establish mutually beneficial influencer partnerships and collaborations
  • Design influencer marketing campaigns that maximize reach, engagement, and brand awareness
  • Utilize measurement metrics and analytics tools to assess influencer campaign performance and ROI
  • Implement best practices for content creation, authenticity, and compliance in influencer collaborations
  • Analyze case studies to understand successful influencer marketing strategies and avoid common pitfalls
  • Leverage social media platforms and tools to identify, connect with, and manage influencer relationships
  • Create comprehensive influencer marketing plans that align with brand goals and target audience preferences

How to Get The Certificate

  • You must have an account Register
  • Watch All Lessons
  • Watch at least 50% of Lesson Duration
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  • You can Register With Any Course For Free
  • The Certificate is free !
Lessons | 31
What Is CPM Marketing and Advertising CPM Explained For Beginners
00:02:47

What Is CPM Marketing and Advertising CPM Explained For Beginners
What is CPC Advertising and Marketing CPC Explained for Beginners
00:03:55

What is CPC Advertising and Marketing CPC Explained for Beginners
What is CTR Advertising and Marketing CTR Explained for Beginners
00:02:49

What is CTR Advertising and Marketing CTR Explained for Beginners
What is ROAS Advertising and Marketing ROAS Explained for Beginners
00:03:15

What is ROAS Advertising and Marketing ROAS Explained for Beginners
What is ROI Advertising and Marketing ROI Explained for Beginners
00:02:41

What is ROI Advertising and Marketing ROI Explained for Beginners
What is a KPI Advertising and Marketing KPIs Explained For Beginners
00:05:12

What is a KPI Advertising and Marketing KPIs Explained For Beginners
What is a CTA Advertising and Marketing CTAs Explained For Beginners
00:04:35

What is a CTA Advertising and Marketing CTAs Explained For Beginners
What is CPA Marketing CPA Marketing Explained For Beginners
00:05:44

What is CPA Marketing CPA Marketing Explained For Beginners
What is Reach and Frequency Marketing and Advertising Reach and Frequency Explained
00:03:44

What is Reach and Frequency Marketing and Advertising Reach and Frequency Explained
What is A B Testing Marketing and Advertising A B Tests Explained
00:04:15

What is A B Testing Marketing and Advertising A B Tests Explained
What is a CMS Content Management Systems Explained For Beginners
00:06:05

What is a CMS Content Management Systems Explained For Beginners
What is the Google Display Network The GDN Explained For Beginners
00:11:13

What is the Google Display Network The GDN Explained For Beginners
What Is Ad Rank Google Ads Ad Rank Explained For Beginners
00:06:14

What Is Ad Rank Google Ads Ad Rank Explained For Beginners
What is MRR and ARR Monthly Recurring Revenue Annual Recurring Revenue Explained For Beginners
00:08:17

What is MRR and ARR Monthly Recurring Revenue Annual Recurring Revenue Explained For Beginners
What is CAC Customer Acquisition Costs Explained for Beginners
00:03:44

What is CAC Customer Acquisition Costs Explained for Beginners
What is CLV Customer Lifetime Value Explained For Beginners Formula Example Definition
00:05:06

What is CLV Customer Lifetime Value Explained For Beginners Formula Example Definition
What is UX User Experience Explained For Beginners
00:05:32

What is UX User Experience Explained For Beginners
What is CPL Cost Per Lead Explained For Beginners
00:04:54

What is CPL Cost Per Lead Explained For Beginners
What is USP Unique Selling Proposition Explained For Beginners
00:09:01

What is USP Unique Selling Proposition Explained For Beginners
What Is Google Search Console Google Search Console Explained For Beginners
00:10:26

What Is Google Search Console Google Search Console Explained For Beginners
What is CRM CRM Explained For Beginners
00:05:42

What is CRM CRM Explained For Beginners
What is Omnichannel Marketing Omnichannel Marketing Explained For Beginners
00:08:05

What is Omnichannel Marketing Omnichannel Marketing Explained For Beginners
What is Keyword Research and Why is it Important
00:06:24

What is Keyword Research and Why is it Important
What is Search Intent Keyword Search Intent Explained For Beginners
00:07:08

What is Search Intent Keyword Search Intent Explained For Beginners
What is Keyword Planning The Importance of Keyword Planning for SEO
00:10:30

What is Keyword Planning The Importance of Keyword Planning for SEO
What is Content Marketing An Introduction to Content Marketing For Beginners
00:11:09

What is Content Marketing An Introduction to Content Marketing For Beginners
What is Keyword Density What is a Good Keyword Density for SEO
00:07:32

What is Keyword Density What is a Good Keyword Density for SEO
What is a SERP Search Engine Results Pages SERPs Explained For Beginners
00:05:41

What is a SERP Search Engine Results Pages SERPs Explained For Beginners
What is Email Marketing Email Marketing Overview For Beginners With Examples
00:15:34

What is Email Marketing Email Marketing Overview For Beginners With Examples
What is Influencer Marketing Influencer Marketing Explained For Beginners
00:09:17

What is Influencer Marketing Influencer Marketing Explained For Beginners
What is Google Ads Google Ads Explained For Beginners
00:11:25

What is Google Ads Google Ads Explained For Beginners


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Influencer marketing fundamentals course, in this course delve into the core principles of influencer marketing. From understanding the role of influencers in modern marketing to identifying key strategies for effective collaboration, this course provides a comprehensive overview. Participants will explore the importance of audience alignment, content authenticity, and measurement metrics in influencer campaigns. Through case studies and practical exercises, they'll gain insights into selecting the right influencers, negotiating partnerships, and maximizing campaign impact. Whether new to influencer marketing or seeking to refine existing strategies, this course equips learners with essential knowledge and skills to succeed in the dynamic world of influencer marketing.