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Google Ads conversion tracking techniques

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Digital Marketing

Lessons no : 13

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What will you learn in this course?
  • Master how to set up Google Ads conversion tracking for accurate measurement of user actions and campaign success metrics
  • Implement tracking tags and configure goals for purchases, form submissions, and call conversions to optimize ad performance
  • Analyze conversion reports to identify high-performing keywords, ads, and audience segments for targeted marketing strategies
  • Utilize advanced techniques like offline conversion tracking to measure in-store sales and phone call conversions
  • Troubleshoot common Google Ads conversion tracking issues to ensure reliable data collection and reporting
  • Apply data-driven insights from conversion metrics to refine ad campaigns and maximize return on investment (ROI)
  • Integrate Google Ads conversion tracking with Google Analytics for comprehensive user behavior analysis
  • Develop strategies to improve conversion rates based on detailed analysis of conversion paths and user interactions

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Lessons | 13


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Rafhan Al Mahmud

Good
2025-09-17

BUNATORUYEFA SAMSON

Very nice
2025-08-14

mohan raj

awesome
2025-07-14

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Google Ads conversion tracking course, in this course is designed to help marketers and business owners measure the effectiveness of their Google Ads campaigns by tracking key actions taken by users after interacting with ads. In this course, we’ll cover everything from setting up conversion tracking to understanding how to use this data to optimize ad performance. You’ll learn how to install tracking tags, set up goals for various types of conversions like purchases, form submissions, and calls, and analyze conversion reports to gain insights on user behavior. We'll also discuss advanced tracking techniques, including offline conversion tracking, and methods for troubleshooting common tracking issues. By the end of this course, you'll have a clear understanding of how conversion tracking can inform your ad strategy, maximize ROI, and enable data-driven decision-making. Whether you're new to Google Ads or looking to refine your tracking skills, this course will provide practical steps to enhance your campaign’s effectiveness.