What will you learn in this course?

Master digital marketing strategies to optimize brand visibility and engagement across online platforms using data-driven insights
Implement effective social media campaigns to increase brand awareness and customer interaction through targeted content and analytics
Utilize SEO techniques to improve website ranking, organic traffic, and online presence in competitive digital markets
Analyze digital marketing metrics to measure campaign success, optimize ROI, and refine marketing tactics for better results
Develop compelling email marketing campaigns that boost customer retention, conversions, and brand loyalty
Leverage content marketing to create valuable, relevant content that attracts and retains a clearly defined audience

Apply data analytics tools to track user behavior, segment audiences, and personalize marketing efforts for higher engagement
Design integrated digital marketing plans that align with business goals and maximize online reach and conversions
Use paid advertising platforms like Google Ads and social media ads to target specific audiences and increase sales
Implement automation tools to streamline marketing workflows, nurture leads, and improve customer experience
Stay updated with the latest digital marketing trends, algorithms, and best practices to maintain competitive advantage
Evaluate digital marketing campaigns to identify areas for improvement and ensure continuous growth and success

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Lessons | 6

The 7Ds of Digital Marketing

The RACE marketing planning framework

Integrating RACE and SOSTAC planning frameworks

Customer lifecycle marketing explainer

Six categories of digital media explainer

Online marketplace mapping

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