Integrating RACE and SOSTAC planning frameworks

Digital marketing strategy course, This course provides a comprehensive, practical guide to building an effective digital marketing strategy from the ground up. Learners explore how to analyze target audiences, define clear business objectives, and choose the right digital channels to reach and convert customers. The course covers essential elements such as SEO, content marketing, social media planning, email campaigns, paid advertising, and analytics. Through real examples and hands-on exercises, participants learn how to create data-driven marketing plans, allocate budgets efficiently, and measure performance using key metrics. By the end of the course, students will be able to design and execute a complete digital marketing strategy that enhances brand visibility, drives engagement, and achieves sustainable growth.