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PPC analysis techniques

Track :

Computer Softwares

Course Presenter :

Coupler․io Academy

Lessons no : 20

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What will you learn in this course?
  • Analyze PPC campaign performance using key metrics like CTR, CPC, and ROI to optimize advertising strategies
  • Evaluate keyword performance and audience targeting to enhance ad relevance and engagement in PPC campaigns
  • Implement conversion tracking techniques to measure and improve campaign effectiveness and ROI
  • Apply budget optimization strategies to maximize ad spend efficiency across platforms like Google Ads and social media
  • Conduct A/B testing to identify high-performing ad variations and improve campaign results
  • Troubleshoot underperforming ads by analyzing data and making data-driven adjustments
  • Create comprehensive PPC reports to communicate campaign insights and inform strategic decisions
  • Utilize data analysis to refine PPC strategies, increase profitability, and achieve marketing objectives

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  • Watch All Lessons
  • Watch at least 50% of Lesson Duration
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  • The Certificate is free !
Lessons | 20


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Excellent 2025-03-01

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Related Courses

PPC analysis, in this course we will learn about the PPC analysis process, covering everything from evaluating campaign performance to optimizing results. Discover how to analyze key metrics such as CTR, CPC, and ROI to assess ad effectiveness. Explore keyword performance, audience targeting, and conversion tracking to maximize the success of PPC campaigns. Gain insights into budget optimization, A/B testing, and troubleshooting underperforming ads. You’ll also learn to create detailed reports and use data to refine strategies. By the end of this course, you’ll have the skills to manage and improve PPC campaigns across platforms like Google Ads and social media, ensuring maximum impact and profitability. Coupler․io Academy