?What is Email & Messaging Marketing, and why is it important

Email & Messaging Marketing is a digital strategy that uses email, SMS, and messaging apps (like WhatsApp or Facebook Messenger) to connect with customers. It is important because it helps businesses build relationships, engage audiences, promote products, and drive sales through direct communication. With personalized and automated campaigns, businesses can reach their audience at the right time, improving customer retention and conversions.

?What are some best practices for effective Email & Messaging Marketing

To succeed in Email & Messaging Marketing, follow these best practices: Build a quality subscriber list – Avoid buying email lists. Personalize messages – Use names and tailored content. Optimize subject lines & copy – Keep it engaging and clear. Use automation – Set up welcome emails and follow-ups. Segment your audience – Send relevant content to different groups. Follow regulations – Comply with GDPR, CAN-SPAM, and opt-in rules.

Email & messaging marketing for beginners

What will you learn in this course?

Create effective email marketing campaigns to increase engagement and conversions using compelling subject lines and design techniques
Implement email list building strategies to grow and segment your audience for targeted messaging

Automate email workflows and messaging sequences to enhance efficiency and customer experience
Utilize SMS, WhatsApp, and Facebook Messenger platforms to reach customers instantly and boost marketing effectiveness

How to Get The Certificate

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Lessons | 5

00:17:56

Google Workspace Tutorial For Small Business 2025 Professional Email AI Collaboration Tools

00:37:48

Mailchimp Tutorial 2019 Step By Step Beginners Guide To Email Marketing

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4.3

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Email & messaging marketing, in this course you’ll learn the fundamentals of Email & Messaging Marketing to grow your audience and boost engagement. We’ll cover email list building, crafting compelling subject lines, designing high-converting email campaigns, and automating workflows for efficiency. You’ll also explore SMS and messaging platforms like WhatsApp and Facebook Messenger to reach customers instantly. Learn best practices for segmentation, personalization, and analyzing campaign performance. Whether you're a beginner or a business owner, this course will equip you with the skills to drive conversions and build customer relationships through email and messaging strategies. Santrel Media

Email messaging marketing for beginners

Digital Marketing

Santrel Media