?What are the key features of Google Analytics 4 (GA4)

Google Analytics 4 (GA4) introduces several new features, including event-based tracking instead of session-based, which allows for a more granular understanding of user interactions. Other key features include cross-platform tracking for both web and mobile app data, improved AI insights, and better integration with Google BigQuery. GA4 also offers advanced eCommerce tracking, automated event tracking, and predictive metrics, helping businesses optimize user experiences and marketing efforts more effectively.

?How do you set up Google Analytics 4 for a website

To set up Google Analytics 4 for a website, follow these steps: Sign in to Google Analytics and create a new property. Select Google Analytics 4 as the property type. Provide your website details (name, URL, time zone). Get the Measurement ID from the property settings. Add the tracking code to your website, either through Google Tag Manager or directly in the site’s code. Verify data collection in your Analytics dashboard. This will start tracking user behavior on your site.

Digital marketing in 2025

What will you learn in this course?

Master emerging digital marketing trends like AI, automation, voice search, and interactive content for 2025 success
Leverage AI tools for content creation, customer segmentation, and predictive analytics to optimize marketing campaigns
Design effective multichannel marketing strategies integrating social media, SEO, email, and paid advertising channels
Implement innovative video marketing techniques and voice search strategies to enhance audience engagement in 2025
Navigate privacy laws and data security challenges to ensure compliant and ethical digital marketing practices
Utilize automation and AI-driven tools to improve marketing efficiency, personalization, and customer experience
Develop future-proof digital marketing plans by analyzing industry trends and emerging technologies in 2025
Apply data-driven insights and analytics to refine marketing strategies and increase ROI in a competitive landscape

Create interactive content that boosts user engagement, brand loyalty, and conversions across digital platforms
Adapt marketing tactics to evolving privacy regulations and data security standards for sustainable growth
Integrate social media, SEO, email, and paid advertising into cohesive, multichannel marketing campaigns
Use predictive analytics to forecast consumer behavior and tailor marketing efforts effectively in 2025
Implement AI-powered content creation and customer segmentation to enhance personalization and targeting
Stay ahead of digital marketing innovations by analyzing industry reports, emerging tools, and consumer trends
Optimize marketing automation workflows to increase efficiency and deliver personalized customer experiences
Evaluate the impact of new digital marketing strategies on brand visibility, engagement, and revenue

How to Get The Certificate

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Lessons | 307