SEO fundamentals in 2025

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SEO fundamentals, in this course we will learn the core principles and best practices of Search Engine Optimization (SEO) to improve website visibility and ranking in search engines. You’ll understand how search engines like Google work, what factors influence ranking, and how to optimize your content for both users and search algorithms. The course covers on-page SEO, including keyword research, meta tags, headings, and internal linking. It also introduces off-page SEO, focusing on backlinks and domain authority. We’ll explore technical SEO basics such as site speed, mobile-friendliness, and structured data. You'll learn how to use tools like Google Search Console and keyword planners to monitor and improve your SEO efforts. This course is perfect for beginners, bloggers, marketers, or business owners looking to drive more organic traffic. By the end, you’ll have the knowledge to apply SEO fundamentals to any website and build a strong foundation for long-term search visibility. SiteGround com