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Marketing research fundamentals

Track :

Marketing

Course Presenter :

Commerce lectures

Lessons no : 8

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What will you learn in this course?
  • Develop effective survey designs for accurate data collection in marketing research
  • Apply sampling techniques to ensure representative consumer insights and reliable results
  • Analyze qualitative and quantitative data to uncover consumer behavior patterns and market trends
  • Utilize modern digital tools for efficient data collection, analysis, and reporting in marketing research
  • Interpret research findings to generate actionable marketing strategies and business growth opportunities
  • Evaluate case studies to understand real-world applications of marketing research methods

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Lessons | 8


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53 Reviews

Swetha

its good
2025-10-28

Supreetha H

Good
2025-10-24

MANMEET SINGH PARIHAR

good videos
2025-10-17

Alphiya Komalwar

Good
2025-10-17

Arjun Andotra

Good
2025-10-17

GHOLAP AISHWARYA RAJESH

👍
2025-10-14

Tusharika

Good course, very informative
2025-10-14

Channakeshava Gangal

Nice
2025-10-14

Ajay Kumar M

it was good learning
2025-10-13

Suchithra

good
2025-10-12

Fundisani

Loved every lesson
2025-10-09

Angelique Sigamoney

Good course, very informative
2025-10-07

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Marketing research, in this course we will learn about the essential concepts and methods of marketing research, including survey design, data collection, sampling, and analysis techniques. You'll explore both qualitative and quantitative research, understand consumer behavior, and learn how to interpret data to provide actionable insights. The course covers real-world case studies, modern tools used in digital research, and how to apply findings to marketing strategies. Whether you're a beginner or looking to sharpen your research abilities, this course equips you with practical knowledge to conduct effective market research and contribute to business growth. Join us to build a strong foundation in marketing research and elevate your decision-making skills. Commerce lectures