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Marketing research fundamentals

Track :

Marketing

Course Presenter :

Commerce lectures

Lessons no : 8

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What will you learn in this course?
  • Develop effective survey designs for accurate data collection in marketing research
  • Apply sampling techniques to ensure representative consumer insights and reliable results
  • Analyze qualitative and quantitative data to uncover consumer behavior patterns and market trends
  • Utilize modern digital tools for efficient data collection, analysis, and reporting in marketing research
  • Interpret research findings to generate actionable marketing strategies and business growth opportunities
  • Evaluate case studies to understand real-world applications of marketing research methods

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Lessons | 8


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73 Reviews

Sandhiya Sandhiya

Amazing
2025-12-08

Lebogang sekati

Wow
2025-12-07

Suksham Chowdhary

good
2025-12-03

Ayush Kumar

The lecture was quite straightforward, and reviewing the material greatly enhanced my understanding. I would appreciate the opportunity to gain further insight into marketing research fundamentals.
2025-12-02

Lakshay Mahajan

Good
2025-12-01

Josner Herrera

Exelente
2025-11-26

Prejk Mw

The course has been well explained that i now have a better perception on marketing research.
2025-11-24

Ketan singh Solanki

H
2025-11-22

Binyam Mengistu

Very good apportunity
2025-11-20

Mukesh Badoni

wwwwww
2025-11-20

Israr Hussain

Thanks you
2025-11-14

Spoorthi Shetty

Gud
2025-11-05

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Marketing research, in this course we will learn about the essential concepts and methods of marketing research, including survey design, data collection, sampling, and analysis techniques. You'll explore both qualitative and quantitative research, understand consumer behavior, and learn how to interpret data to provide actionable insights. The course covers real-world case studies, modern tools used in digital research, and how to apply findings to marketing strategies. Whether you're a beginner or looking to sharpen your research abilities, this course equips you with practical knowledge to conduct effective market research and contribute to business growth. Join us to build a strong foundation in marketing research and elevate your decision-making skills. Commerce lectures