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Fundamentos facebook ADS

Track :

Digital Marketing

Course Presenter :

Certificado Cursos Online

Lessons no : 14

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What will you learn in this course?
  • Create targeted Facebook and Instagram ad campaigns using Facebook Ads Manager and Business Manager tools
  • Design compelling ad copy and select effective ad formats like images, videos, and carousels for maximum engagement
  • Segment audiences based on interests, behaviors, and demographics to improve ad relevance and conversion rates
  • Set and optimize budgets, bids, and campaign goals to maximize return on investment (ROI) and achieve marketing objectives
  • Analyze campaign performance metrics and interpret data to refine ad strategies and improve results
  • Implement A/B testing for creatives and audience segments to identify high-performing ads and optimize campaigns
  • Configure Facebook Pixel and conversion tracking to measure and enhance campaign effectiveness
  • Develop comprehensive Facebook and Instagram advertising strategies aligned with business goals and target audiences

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  • Watch All Lessons
  • Watch at least 50% of Lesson Duration
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  • The Certificate is free !
Lessons | 14


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Pedro Dinis Varela Pinto

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2025-11-15

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Fundamentos facebook ADS, neste curso ensina como criar, gerenciar e otimizar campanhas de anúncios no Facebook e Instagram para alcançar resultados reais. O aluno aprende desde a configuração da conta de anúncios e do Gerenciador de Negócios até a criação de públicos segmentados com base em interesses, comportamentos e dados demográficos. O curso aborda estratégias de copywriting, escolha de formatos de anúncios (imagem, vídeo, carrossel) e definição de orçamentos e metas de conversão. São apresentadas também técnicas de análise de desempenho e métricas essenciais para medir o retorno sobre investimento (ROI). Além disso, o participante compreende como testar diferentes criativos e ajustar campanhas para obter melhores resultados. Ao final, estará preparado para planejar e executar campanhas profissionais de marketing digital nas plataformas Meta. Certificado Cursos Online