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Analisar relatórios e dashboards do facebook

Track :

Digital Marketing

Course Presenter :

Renan e Rodrigo do Reportei

Lessons no : 43

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What will you learn in this course?
  • Develop skills to interpret Facebook and Instagram ad metrics like reach, impressions, CTR, CPC, CPA, and ROI effectively
  • Utilize reporting tools such as Meta Business Suite and Reportei to create visual, automated dashboards for campaign analysis
  • Identify high-performing ads and target audiences to optimize Facebook and Instagram advertising strategies
  • Apply data-driven insights to adjust segmentation, budgeting, and campaign tactics for improved engagement and ROI

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Lessons | 43
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Analisar relatórios e dashboards do facebook, ensina a interpretar dados e métricas essenciais para otimizar campanhas de Facebook Ads e Instagram Ads. O aluno aprende a analisar indicadores como alcance, impressões, cliques, CTR, CPC, CPA e ROI, entendendo como cada métrica impacta os resultados. O curso mostra como identificar os anúncios e públicos mais eficazes, ajustar estratégias de segmentação e orçamento e transformar dados em decisões inteligentes. Também aborda o uso de ferramentas de relatórios e dashboards, como o Reportei e o Meta Business Suite, para criar análises visuais e automatizadas. Ideal para profissionais de marketing, social media e empreendedores, o curso ajuda a melhorar o desempenho das campanhas, aumentar o engajamento e maximizar o retorno sobre o investimento em publicidade digital. Renan e Rodrigo do Reportei