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Marketing automation

Track :

Digital Marketing

Course Presenter :

Cyberclick • Marketing Digital

Lessons no : 18

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What will you learn in this course?
  • Implement automated email campaigns using platforms like HubSpot, Mailchimp, ActiveCampaign, or Klaviyo
  • Design customer journeys and workflows to enhance user engagement and conversion rates
  • Apply lead scoring and dynamic segmentation to target prospects effectively and personalize marketing efforts
  • Analyze metrics and perform A/B testing to optimize marketing automation strategies and improve ROI

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  • Watch at least 50% of Lesson Duration
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  • The Certificate is free !
Lessons | 18

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Related Courses

Marketing automation, te introduce en el uso estratégico de herramientas que permiten automatizar procesos clave del marketing digital para ahorrar tiempo, mejorar la segmentación y aumentar las conversiones. Aprenderás a diseñar workflows inteligentes, crear embudos automatizados y configurar campañas personalizadas basadas en el comportamiento del usuario. El curso explica cómo utilizar plataformas como HubSpot, Mailchimp, ActiveCampaign o Klaviyo para enviar emails automáticos, hacer lead nurturing, puntuar prospectos (lead scoring) y construir journeys completos de clientes. También incluye la creación de triggers, segmentación dinámica, pruebas A/B y análisis de métricas para optimizar resultados. Ideal para profesionales, emprendedores y empresas que buscan escalar su marketing con sistemas eficientes, consistentes y totalmente automatizados. Cyberclick • Marketing Digital