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Strategic services marketing Course

Track :

Marketing
Course Presenter :

IIT Roorkee July 2018

Lessons no : 61

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What will you learn in this course?
  • Develop strategic marketing plans for service-based businesses using targeted customer insights and market analysis
  • Identify and segment target markets effectively to enhance service marketing strategies and customer engagement
  • Utilize digital channels, innovative marketing tools, and data analytics to optimize service promotion and reach wider audiences
  • Create compelling value propositions and positioning strategies to differentiate services and strengthen brand presence in competitive markets

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  • Watch at least 50% of Lesson Duration
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  • The Certificate is free !
Lessons | 61
Strategic Services Marketing Promo
00:07:21

Strategic Services Marketing Promo
Lecture 01 Services and their Unique Characteristics
00:18:06

Lecture 01 Services and their Unique Characteristics
Lecture 02 Services in Modern Economy
00:25:58

Lecture 02 Services in Modern Economy
Lecture 03 Trends and Challenges in Services Marketing
00:30:14

Lecture 03 Trends and Challenges in Services Marketing
Lecture 04 Service Marketing Mix and Value Creation
00:35:03

Lecture 04 Service Marketing Mix and Value Creation
Lecture 05 Services Ecosystem and Stakeholder Analysis
00:24:05

Lecture 05 Services Ecosystem and Stakeholder Analysis
Lecture 07 Designing memorable customer experiences
00:36:42

Lecture 07 Designing memorable customer experiences
Lecture 06 Customer Journey Mapping and Touchpoint Analysis
00:26:22

Lecture 06 Customer Journey Mapping and Touchpoint Analysis
Lecture 08 Personalization and Customization in Services
00:31:03

Lecture 08 Personalization and Customization in Services
Lecture 09 Emotional and Sensory marketing in Services
00:46:58

Lecture 09 Emotional and Sensory marketing in Services
Lecture 10 Technology enabled customer experiences
00:33:56

Lecture 10 Technology enabled customer experiences
Lecture 11 Service Design Thinking and Design driven Innovation
00:58:58

Lecture 11 Service Design Thinking and Design driven Innovation
Lecture 12 Open Innovation and Collaboration in Services
00:25:53

Lecture 12 Open Innovation and Collaboration in Services
Lecture 13 Crowdsourcing and customer involvement in service development
00:21:27

Lecture 13 Crowdsourcing and customer involvement in service development
Lecture 14 Managing Service Failures and Service Recovery Strategies
00:43:41

Lecture 14 Managing Service Failures and Service Recovery Strategies
Lecture 15 Leveraging Customer Feedback for Continuous Improvement
00:40:54

Lecture 15 Leveraging Customer Feedback for Continuous Improvement
Lecture 16 Digitalization of Services and Digital Service Platforms
00:43:08

Lecture 16 Digitalization of Services and Digital Service Platforms
Lecture 17 Online Customer Engagement and Social Media Marketing
00:35:28

Lecture 17 Online Customer Engagement and Social Media Marketing
Lecture 18 Mobile Marketing and Location based Services
00:24:59

Lecture 18 Mobile Marketing and Location based Services
Lecture 19 Artificial Intelligence and Chatbot Integration in Services
00:33:39

Lecture 19 Artificial Intelligence and Chatbot Integration in Services
Lecture 20 Blockchain and its application in service industries
00:32:41

Lecture 20 Blockchain and its application in service industries
Lecture 21 Data driven Decision making in Services Marketing
00:22:33

Lecture 21 Data driven Decision making in Services Marketing
Lecture 22 Customer Analytics and Segmentation Strategies
00:23:28

Lecture 22 Customer Analytics and Segmentation Strategies
Lecture 23 Predictive Analytics for Personalized Marketing
00:29:50

Lecture 23 Predictive Analytics for Personalized Marketing
Lecture 24 Sentiment Analysis and Social Listening in Services
00:21:50

Lecture 24 Sentiment Analysis and Social Listening in Services
Lecture 25 Ethical Considerations in Handling Customer Data
00:16:09

Lecture 25 Ethical Considerations in Handling Customer Data
Lecture 26 Building a Strong Service Brand Identity
00:42:00

Lecture 26 Building a Strong Service Brand Identity
Lecture 27 Brand Positioning and Differentiation Strategies
00:26:38

Lecture 27 Brand Positioning and Differentiation Strategies
Lecture 28 Online Brand Management and Reputation Monitoring
00:28:06

Lecture 28 Online Brand Management and Reputation Monitoring
Lecture 29 Managing Brand Extensions and Brand Partnerships
00:30:12

Lecture 29 Managing Brand Extensions and Brand Partnerships
Lecture 30 Internal Branding and Aligning Employees with the Brand
00:34:34

Lecture 30 Internal Branding and Aligning Employees with the Brand
Lecture 31 Measuring and Improving Service Quality
00:26:39

Lecture 31 Measuring and Improving Service Quality
Lecture 32 SERVQUAL and Other Service Quality Measurement Tools
00:31:40

Lecture 32 SERVQUAL and Other Service Quality Measurement Tools
Lecture 33 Service Guarantees and Service level Agreements
00:27:06

Lecture 33 Service Guarantees and Service level Agreements
Lecture 34 Service Recovery Strategies and Complaint Handling
00:35:33

Lecture 34 Service Recovery Strategies and Complaint Handling
Lecture 35 Cultivating a Culture of Service Excellence
00:31:57

Lecture 35 Cultivating a Culture of Service Excellence
Lecture 36 Pricing Strategies for Services and Value based Pricing
00:33:47

Lecture 36 Pricing Strategies for Services and Value based Pricing
Lecture 37 Dynamic Pricing and Revenue Optimization Techniques
00:34:40

Lecture 37 Dynamic Pricing and Revenue Optimization Techniques
Lecture 38 Bundling and Packaging Strategies in Service Pricing
00:29:41

Lecture 38 Bundling and Packaging Strategies in Service Pricing
Lecture 39 Subscription Models and Revenue Diversification
00:19:55

Lecture 39 Subscription Models and Revenue Diversification
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Strategic services marketing Course Description

Enhance your professional skills with our comprehensive online course in Strategic Services Marketing. Designed for marketing professionals, business managers, and entrepreneurs in the Middle East and beyond, this training course provides the essential knowledge and practical strategies needed to excel in the competitive field of marketing services. Gain a deep understanding of how to develop and implement effective marketing strategies that drive growth and ensure your services stand out in a crowded marketplace. Throughout this course, you will learn to: - Develop strategic marketing plans tailored for service-oriented businesses - Identify target markets and customer segments effectively - Utilize innovative marketing tools and digital channels to reach your audience - Build compelling value propositions that differentiate your services - Measure and analyze marketing performance for continuous improvement - Implement branding and positioning strategies to strengthen market presence This course is ideal for marketing professionals, business owners, and managers seeking to advance their careers in strategic marketing. It is also suitable for those looking to enhance their understanding of service marketing, whether you are in Saudi Arabia, UAE, or the broader Middle East region, aiming to stay ahead in the evolving marketing landscape. Choosing this course on our platform ensures access to high-quality training led by industry experts, flexible online learning, and a certified course that adds value to your professional profile. Our focus is on delivering actionable insights that can be immediately applied to your business or career development. Upon completing this training course, you will be awarded a recognized Certificate in Strategic Services Marketing, demonstrating your expertise and commitment to professional growth. This certification can open doors to new career opportunities, promotions, and increased earning potential in the dynamic marketing industry. Take the next step in your marketing career today with this professional, certification-ready training course designed to elevate your strategic skills and accelerate your career growth. IIT Roorkee July 2018