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Introduction to Marketing

Track :

Marketing

Lessons no : 49

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What will you learn in this course?
  • Develop effective marketing strategies by integrating the 4 Ps: product, price, place, and promotion for business success
  • Analyze target markets to tailor marketing mix elements for maximum customer engagement and brand visibility
  • Create compelling product offerings that meet customer needs and differentiate from competitors in the marketplace
  • Design competitive pricing strategies that optimize revenue and market share in diverse industries
  • Implement promotional tactics across digital and traditional channels to increase brand awareness and customer loyalty
  • Evaluate distribution channels to ensure optimal product placement and accessibility for target audiences
  • Apply marketing research techniques to inform decisions on product development, pricing, and promotional campaigns
  • Utilize marketing mix principles to develop comprehensive marketing plans that drive sales and growth
  • Identify key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns
  • Leverage digital marketing tools and platforms to enhance promotion and customer engagement
  • Understand consumer behavior to craft marketing messages that resonate and influence purchasing decisions
  • Integrate marketing strategies with overall business objectives to achieve sustainable competitive advantage

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Lessons | 49
01 Introduction to Marketing
00:02:10

01 Introduction to Marketing
02 Course Introduction
00:00:59

02 Course Introduction
03 Exercise and Checklist
00:04:25

03 Exercise and Checklist
04 Economic Roots of Marketing
00:03:11

04 Economic Roots of Marketing
05 Marketing from a Business Owner s Perspective
00:02:59

05 Marketing from a Business Owner s Perspective
07 Unique Value Propositions
00:05:01

07 Unique Value Propositions
08 UVP Examples
00:04:28

08 UVP Examples
09 Introduction
00:01:09

09 Introduction
10 Identifying Your Target Market
00:04:39

10 Identifying Your Target Market
11 Customer Targeting Examples
00:04:44

11 Customer Targeting Examples
12 Exercise Find and Talk to Your Customers
00:03:11

12 Exercise Find and Talk to Your Customers
13 Creating an Ideal Customer Avatar
00:02:50

13 Creating an Ideal Customer Avatar
14 Calculating Your Target Market Size
00:11:10

14 Calculating Your Target Market Size
15 Social Media Marketing
00:03:09

15 Social Media Marketing
16 Content Marketing
00:07:38

16 Content Marketing
17 Content Marketing Examples
00:04:50

17 Content Marketing Examples
18 Affiliate Marketing
00:04:52

18 Affiliate Marketing
19 Sales Funnels
00:05:31

19 Sales Funnels
20 Paid Marketing
00:06:22

20 Paid Marketing
21 The Net Promoter Score
00:02:40

21 The Net Promoter Score
22 The Biggest Secret of Marketing Success
00:06:16

22 The Biggest Secret of Marketing Success
23 Creating a Marketing Strategy
00:07:57

23 Creating a Marketing Strategy
24 Two Ways to Create a Marketing Plan
00:08:27

24 Two Ways to Create a Marketing Plan
25 Leveraging Large Platforms
00:02:39

25 Leveraging Large Platforms
26 Creating Your Own Online Presence
00:03:54

26 Creating Your Own Online Presence
27 Online Presence Examples
00:03:16

27 Online Presence Examples
28 Product Quality is a Great Selling Tool
00:03:50

28 Product Quality is a Great Selling Tool
29 Driving Traffic from Your Email Signature
00:02:13

29 Driving Traffic from Your Email Signature
30 Building a Sales Team
00:06:00

30 Building a Sales Team
31 Pitfalls of Outsourcing Your Marketing
00:03:12

31 Pitfalls of Outsourcing Your Marketing
32 Introduction to SEO
00:11:14

32 Introduction to SEO
33 History of SEO
00:08:51

33 History of SEO
34 SEO for New Websites
00:01:59

34 SEO for New Websites
35 Meta Title and Meta Keyword
00:02:32

35 Meta Title and Meta Keyword
36 Intro to Keyword Research
00:05:11

36 Intro to Keyword Research
37 Common SEO Mistakes
00:04:40

37 Common SEO Mistakes
38 Top SEO Ranking Factors
00:11:00

38 Top SEO Ranking Factors
39 Finding Good Links for SEO
00:06:42

39 Finding Good Links for SEO
40 Intro to Google Analytics
00:03:12

40 Intro to Google Analytics
41 Setting Up Google Analytics
00:02:31

41 Setting Up Google Analytics
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The 4 Ps of marketing are place, price, product, and promotion. By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers .