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Marketing research and analysis

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Marketing

Lessons no : 40

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Lessons | 40
Lecture 1 Introduction to Marketing Research
00:30:47

Lecture 1 Introduction to Marketing Research
Lecture 2 Defining Research Problem
00:32:00

Lecture 2 Defining Research Problem
Lecture 3 Developing Research Approach Developing Research Design Non Conclusive
00:31:28

Lecture 3 Developing Research Approach Developing Research Design Non Conclusive
Lecture 4 Research Design Conclusive
00:31:47

Lecture 4 Research Design Conclusive
Lecture 5 Qualitative Research Nature and Approaches
00:32:36

Lecture 5 Qualitative Research Nature and Approaches
Lecture 6 Qualitative Research Depth Interview Focus Group Discussion
00:37:28

Lecture 6 Qualitative Research Depth Interview Focus Group Discussion
Lecture 7 Projective Techniques Case Study
00:28:11

Lecture 7 Projective Techniques Case Study
Lecture 8 Case Study Descriptive Research Design Research Errors
00:29:18

Lecture 8 Case Study Descriptive Research Design Research Errors
Lecture 9 Primary Secondary Data Research Error
00:32:42

Lecture 9 Primary Secondary Data Research Error
Lecture 10 Measurement Scaling Comparative Non comparative Scaling
00:33:32

Lecture 10 Measurement Scaling Comparative Non comparative Scaling
Lecture 11 Scale Development Process
00:35:27

Lecture 11 Scale Development Process
Lecture 12 Questionnaire Form Design
00:34:26

Lecture 12 Questionnaire Form Design
Lecture 13 Causal Research Types
00:34:28

Lecture 13 Causal Research Types
Lecture 14 Experimental Design Sampling
00:29:45

Lecture 14 Experimental Design Sampling
Lecture 15 Sampling Design Procedure
00:32:41

Lecture 15 Sampling Design Procedure
Lecture 16 Sampling Sample Size Determination
00:32:58

Lecture 16 Sampling Sample Size Determination
Lecture 17 Hypothesis Development Null Alternate Type I Type II Errors
00:38:40

Lecture 17 Hypothesis Development Null Alternate Type I Type II Errors
Lecture 18 Data Preparation
00:41:13

Lecture 18 Data Preparation
Lecture 19 Hypothesis Testing T Test Z Test
00:31:48

Lecture 19 Hypothesis Testing T Test Z Test
Lecture 20 T Z F Test
00:32:00

Lecture 20 T Z F Test
Lecture 21 Hypothesis Testing ANOVA MANOVA
00:35:51

Lecture 21 Hypothesis Testing ANOVA MANOVA
Lecture 22 Cross Tabulation Chi Square Test
00:33:20

Lecture 22 Cross Tabulation Chi Square Test
Lecture 23 Correlation Regression
00:33:25

Lecture 23 Correlation Regression
Lecture 24 Regression
00:32:24

Lecture 24 Regression
Lecture 25 Factor Analysis
00:32:55

Lecture 25 Factor Analysis
Lecture 26 Factor Analysis
00:33:16

Lecture 26 Factor Analysis
Lecture 27 SEM CFA 1
00:30:20

Lecture 27 SEM CFA 1
Lecture 28 SEM CFA 2
00:34:46

Lecture 28 SEM CFA 2
Lecture 29 SEM CFA 3
00:33:43

Lecture 29 SEM CFA 3
Lecture 30 Cluster Analysis I
00:34:22

Lecture 30 Cluster Analysis I
Lecture 31 Cluster Analysis II
00:34:02

Lecture 31 Cluster Analysis II
Lecture 32 Discriminant Analysis
00:29:56

Lecture 32 Discriminant Analysis
Lecture 33 Discriminant Analysis cont
00:35:06

Lecture 33 Discriminant Analysis cont
Lecture 34 Researching Rural Market
00:32:52

Lecture 34 Researching Rural Market
Lecture 35 International Marketing Research
00:30:41

Lecture 35 International Marketing Research
Lecture36 Ethics in Marketing Research
00:31:53

Lecture36 Ethics in Marketing Research
Lecture 37 Ethics in Marketing Research 1
00:24:58

Lecture 37 Ethics in Marketing Research 1
Lecture 38 Report Preparation Presentation
00:31:33

Lecture 38 Report Preparation Presentation
Lecture 39 Multi Dimensional Scaling
00:34:59

Lecture 39 Multi Dimensional Scaling
Lecture 40 Conjoint Analysis
00:30:49

Lecture 40 Conjoint Analysis
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