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How do you write a design brief? As a top level overview, a written design brief should include: An Overview of Your Business. The Objectives of Your Design Project. Your Target Audience and Market. The Problem You're Facing. Project Specific Information. More About Your Business. Competitor Information. Project Timescales. What does a design brief look like? A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. ... A good design brief will ensure that you get a high quality design that meets your needs, providing you have chosen the right designer What are design briefs used for? A design brief, also known as a creative brief, is a project management document that allows you to identify the scope, scale, and core details of your upcoming design project. Why is a design brief important? A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. ... It helps develop trust and understanding between the client and designer - and serves as an essential point of reference for both parties. What questions do you ask in a design brief? Our top 10 questions you should include in your Creative Brief; Describe your company. ... What are the results you want out of this project? ... Who is the target audience? ... What is the current price point? ... What are the distribution channels you use? ... What are the major deliverables? ... What is your budget? What is a design brief template? A great brief contains an overview and scope of the project, the objectives and goals for the design, information on the target audience, budget, timeline and key milestones, examples of existing design work, and finally, guidance on what to avoid. This template is part of the Graphic Designers collection. What do you mean by design brief? A design brief is an important document that outlines your design project so that you and your client understand exactly what to expect in terms of deliverables and project workflow.