What does Google Tag Manager do?
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.What is Google Tag Manager and how does it work?
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. ... Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.What is the difference between Google Analytics and Google Tag Manager?
Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code--called tags--to a website. Tags can add analytics tracking, manage advertising pixels, or create additional site functionality.How do I add Google Tag Manager?
Setup and install Tag Manager
Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
Install the container in your website or mobile app. ...
Add and publish your tags.How do I know if Google Tag Manager is working?
How to Check Google Tag Manager is Working
Open Google Tag Manager and click Preview in the top right corner.
Next navigate to your website. You may need refresh the browser. The debug console will open at the open of the browser window.
Evaluate what tag are being fired on the page and which ones are not fired.