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How to Customize Reports in Google Analytics

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Lessons List | 7 Lesson

How to Use UTM Parameters to Track Your Marketing A Beginner s Guide

How to Use UTM Parameters to Track Your Marketing A Beginner s Guide

How to Get Started With Marketing Analytics A 5 Step Framework

How to Get Started With Marketing Analytics A 5 Step Framework

How to Customize Reports in Google Analytics

How to Customize Reports in Google Analytics

Google Analytics Goals How to Set Up and Analyze Customer Journey Goals

Google Analytics Goals How to Set Up and Analyze Customer Journey Goals

Starting With Google Tag Manager A Beginner s Guide

Starting With Google Tag Manager A Beginner s Guide

How to Create a Google Data Studio Dashboard

How to Create a Google Data Studio Dashboard

How to Analyze Site Visitor Engagement With Google Analytics Reports

How to Analyze Site Visitor Engagement With Google Analytics Reports

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Excellent 2025-05-20

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Course Description

Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment .

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