تحميل Fundamentals of Digital Marketing
Marketing
روابط التحميل
يوجد صيانة لقسم تحميل الدورات لذلك يمكنك مشاهدة الدورة بشكل مباشر من هنا بدلا من التحميل لحين الانتهاء من صيانة القسم
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Intro to the Digital Garage
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Your digital opportunity
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Your online goals
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Building your online presence
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Marketing your online presence
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Analyse and adapt
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Choosing your online presence
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How websites work
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Key website ingredients
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Websites and your business goals
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Make your website easy to use
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Website design do s and don ts
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Email marketing basics
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Your email marketing options
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Crafting great marketing emails
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Managing successful email campaigns
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Measuring success in email marketing
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Search engine basics
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How search engines work
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How search engines see the web
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Organic search explained
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Paid search explained
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Google search console
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Intro to search engine optimisation SEO
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The importance of an SEO plan
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The SEO process
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How to choose keywords
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Setting realistic SEO goals
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Making your web pages search friendly
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How other websites can work for you
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Cross borders with SEO
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Introduction to search engine marketing SEM
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The SEM auction
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What makes a good keyword
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Make your ads stand out
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Achieve relevance with good structure
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Get the most from your keywords
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Fine tune with keyword match types
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How to know what s working and what isn t
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What is web analytics
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Making web analytics work for you
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Tracking specific goals with web analytics
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Web analytics and organic search
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Tools to measure SEM
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Breaking down your data for insights
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Marketing to the locals
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The power of local directories
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Using digital to advertise locally
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Reaching locals on their mobiles
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SEO for local businesses
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Social media basics
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The right social media sites for you
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Setting your goals for social media
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Getting on social media
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Your long term social media plan
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Advertising on social media
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Measuring success in social media
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Avoiding social media pitfalls
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The evolution of mobile devices
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Understanding mobile web and mobile apps
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Understanding mobile apps
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Introduction for advertising on mobile
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Search campaigns for mobile
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Display campaigns for mobile
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Social media campaigns for mobile
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Video for mobile
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What is display advertising
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Search advertising vs display advertising
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The ins and outs of display advertising
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Making display ads meet your goals
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Understanding ad networks
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How retargeting works
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Introduction to international marketing and export
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Validating your new market
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Being understood abroad
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Advertise across borders
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The support systems you will need
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Helping customers abroad buy your products
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Delivering to customers across the globe
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The rise of online video
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How video fits into your online strategy
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Creating video content within your budget
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Sharing and promoting your videos
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Advertising on video sharing sites
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Measuring video performance
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Using e commerce to sell
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Taking payments and manage orders
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Creating a smooth e commerce experience
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Product promotion and merchandising
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Retargeting for e commerce
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