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Marketing de serviços

Track :

Marketing
Course Presenter :

Certificado Cursos Online

Lessons no : 17

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Lessons | 17


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Marketing de serviços, neste curso aborda as estratégias e conceitos essenciais para promover e gerenciar serviços de forma eficaz em um mercado altamente competitivo. O aluno aprende as diferenças entre o marketing de produtos tangíveis e o de serviços, entendendo características como intangibilidade, inseparabilidade e variabilidade. O curso ensina como criar valor por meio da experiência do cliente, desenvolver relacionamentos duradouros e garantir a qualidade percebida. São exploradas técnicas de posicionamento, fidelização, atendimento ao cliente e gestão de reclamações. Além disso, o aluno aprende a usar ferramentas de marketing digital aplicadas a serviços. Ao final, estará preparado para planejar e executar ações que aumentem a satisfação e a lealdade dos clientes, fortalecendo a imagem e a competitividade das empresas prestadoras de serviços. Certificado Cursos Online