Very basic and general information about reaching local audiences. It would've been nice if they explained a little bit more in depth, for example which sites are good for local reviews or which apps are great to use, but other than that the info presented is very clear.
Determining your primary target audience is crucial when launching a business, or a product or service from your existing business. Geographic, demographic, psychographic and behavioral are the four levels of segmentation that can help define your business's primary target audience.