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Consumer Behaviour

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Track :

Soft Skills

Lessons no : 40

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What will you learn in this course?
  • Understand key psychological factors influencing consumer decision-making processes and buying behavior
  • Analyze the impact of cultural, social, and personal factors on consumer preferences and purchasing choices
  • Apply models of consumer behavior to develop effective marketing strategies and campaigns
  • Identify emerging trends and patterns in consumer behavior through data analysis and market research
  • Evaluate the role of emotions and motivations in shaping consumer purchasing decisions
  • Utilize consumer segmentation techniques to target specific customer groups effectively
  • Assess the influence of digital media and technology on modern consumer behavior
  • Develop skills to predict consumer responses to marketing stimuli and product offerings
  • Implement strategies to enhance customer engagement and brand loyalty based on consumer insights
  • Interpret consumer feedback and reviews to improve product development and marketing efforts
  • Recognize ethical considerations and social responsibility in consumer behavior analysis
  • Design marketing interventions that align with consumer needs, preferences, and behavioral tendencies

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Lessons | 40
Introduction to Consumer Behaviour
00:31:50

Introduction to Consumer Behaviour
The Changing Patterns of Consumer Behaviour
00:27:10

The Changing Patterns of Consumer Behaviour
Dimensions of Consumerism
00:23:50

Dimensions of Consumerism
Use of Market Segmentation in Consumer Behaviour
00:30:09

Use of Market Segmentation in Consumer Behaviour
Process of Motivation
00:22:05

Process of Motivation
Theories of Motivation
00:27:01

Theories of Motivation
Consumer Involvement
00:19:49

Consumer Involvement
Case Study on Motivation and Involvement
00:30:04

Case Study on Motivation and Involvement
Concept and Levels of Perception
00:24:49

Concept and Levels of Perception
Process of Perception
00:21:34

Process of Perception
Theories of Personality I
00:28:12

Theories of Personality I
Theories of Personality II
00:31:11

Theories of Personality II
Brand Personality Self concept
00:21:21

Brand Personality Self concept
Theories of Learning
00:31:10

Theories of Learning
Attitude Formation I
00:29:27

Attitude Formation I
Attitude Formation II
00:19:43

Attitude Formation II
Changing Attitude
00:24:20

Changing Attitude
Exercise on Attitude Formation and Change
00:23:26

Exercise on Attitude Formation and Change
Values
00:32:28

Values
AIO Classification
00:31:29

AIO Classification
VALS I Typology
00:27:25

VALS I Typology
VALS TM Typology
00:24:33

VALS TM Typology
Implication of Lifestyle in Marketing
00:25:49

Implication of Lifestyle in Marketing
Influence of Culture on Consumer Behaviour
00:30:51

Influence of Culture on Consumer Behaviour
Group Influences on Consumption
00:20:25

Group Influences on Consumption
Role of Celebrity Endorsement
00:27:36

Role of Celebrity Endorsement
Concept of Family Family Life Cycle
00:25:02

Concept of Family Family Life Cycle
Family Buying Decisions
00:28:22

Family Buying Decisions
Diffusion of Innovations I
00:28:07

Diffusion of Innovations I
Diffusion of Innovations II
00:17:13

Diffusion of Innovations II
Influencing Factors for Adoption and Opinion Leadership
00:23:31

Influencing Factors for Adoption and Opinion Leadership
Consumer Decision Making
00:27:51

Consumer Decision Making
Consumer Black Box Model
00:25:14

Consumer Black Box Model
Models of Consumer Behaviour I
00:25:23

Models of Consumer Behaviour I
Models of Consumer Behaviour II
00:26:02

Models of Consumer Behaviour II
Models of Consumer Behaviour III
00:20:58

Models of Consumer Behaviour III
Models of Consumer Behaviour IV
00:26:23

Models of Consumer Behaviour IV
Organisational Buying Behaviour I
00:27:56

Organisational Buying Behaviour I
Organisational Buying Behaviour II
00:17:37

Organisational Buying Behaviour II
Dimensions of Consumer Research
00:26:04

Dimensions of Consumer Research
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Consumer Behaviour is the analysis of how consumers make decisions about what to buy, when to buy it, and how to do so.