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Values

Introduction to Consumer Behaviour

The Changing Patterns of Consumer Behaviour

Dimensions of Consumerism

Use of Market Segmentation in Consumer Behaviour

Process of Motivation

Theories of Motivation

Consumer Involvement

Case Study on Motivation and Involvement

Concept and Levels of Perception

Process of Perception

Theories of Personality I

Theories of Personality II

Brand Personality Self concept

Theories of Learning

Attitude Formation I

Attitude Formation II

Changing Attitude

Exercise on Attitude Formation and Change

Values

AIO Classification

VALS I Typology

VALS TM Typology

Implication of Lifestyle in Marketing

Influence of Culture on Consumer Behaviour

Group Influences on Consumption

Role of Celebrity Endorsement

Concept of Family Family Life Cycle

Family Buying Decisions

Diffusion of Innovations I

Diffusion of Innovations II

Influencing Factors for Adoption and Opinion Leadership

Consumer Decision Making

Consumer Black Box Model

Models of Consumer Behaviour I

Models of Consumer Behaviour II

Models of Consumer Behaviour III

Models of Consumer Behaviour IV

Organisational Buying Behaviour I

Organisational Buying Behaviour II

Dimensions of Consumer Research

How to Answer Interview Questions

Organizational Communication

Management Information Systems Basics

Performance Management

Leadership and Power

Business Problem Solving Model

Human Resources Concepts

Manager Mistakes

Job Applications

Interviewing Skills

Resumes and Cover Letters

Job Success

Job Search and Networking

LinkedIn

Critical Skills

Making Decisions