40 Lessons
632 Students
Leah Bowazi
The learning experience was excellent I love it and the course s
Consumer Behaviour is the analysis of how consumers make decisions about what to buy, when to buy it, and how to do so.
To Register in Course you have to watch at least 30 Second of any lesson
What You'll Learn
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Understand key psychological factors influencing consumer decision-making processes and buying behavior
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Analyze the impact of cultural, social, and personal factors on consumer preferences and purchasing choices
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Apply models of consumer behavior to develop effective marketing strategies and campaigns
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Identify emerging trends and patterns in consumer behavior through data analysis and market research
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Evaluate the role of emotions and motivations in shaping consumer purchasing decisions
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Utilize consumer segmentation techniques to target specific customer groups effectively
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Assess the influence of digital media and technology on modern consumer behavior
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Develop skills to predict consumer responses to marketing stimuli and product offerings
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Implement strategies to enhance customer engagement and brand loyalty based on consumer insights
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Interpret consumer feedback and reviews to improve product development and marketing efforts
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Recognize ethical considerations and social responsibility in consumer behavior analysis
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Design marketing interventions that align with consumer needs, preferences, and behavioral tendencies
Course Content
40 Lessons • 17 h 13 m total
Introduction to Consumer Behaviour
The Changing Patterns of Consumer Behaviour
Dimensions of Consumerism
Use of Market Segmentation in Consumer Behaviour
Process of Motivation
Theories of Motivation
Consumer Involvement
Case Study on Motivation and Involvement
Concept and Levels of Perception
Process of Perception
Theories of Personality I
Theories of Personality II
Brand Personality Self concept
Theories of Learning
Attitude Formation I
Attitude Formation II
Changing Attitude
Exercise on Attitude Formation and Change
Values
AIO Classification
VALS I Typology
VALS TM Typology
Implication of Lifestyle in Marketing
Influence of Culture on Consumer Behaviour
Group Influences on Consumption
Role of Celebrity Endorsement
Concept of Family Family Life Cycle
Family Buying Decisions
Diffusion of Innovations I
Diffusion of Innovations II
Influencing Factors for Adoption and Opinion Leadership
Consumer Decision Making
Consumer Black Box Model
Models of Consumer Behaviour I
Models of Consumer Behaviour II
Models of Consumer Behaviour III
Models of Consumer Behaviour IV
Organisational Buying Behaviour I
Organisational Buying Behaviour II
Dimensions of Consumer Research
How to Get The Certificate
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You must have an
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Complete all lessons.
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Watch at least 50% of Lesson Duration.
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4.6
(181 reviews)
Overall rating
Reviews
Be the First One Review This Course
Dhruv
Good
J.GAYATHRI MANASA
good
Madhukalyan Tellakula
nice
Harsha
I really enjoyed completing the Consumer Behaviour online certificate course. The course helped me understand how and why consumers make different purchasing decisions. The topics were explained in a simple and easy-to-understand way. I particularly liked learning about consumer needs, decision-making, motivation, perception, attitudes, and the factors that influence buying behaviour. The examples and practical explanations made the concepts easier to relate to real-life situations.
Nikitha Tiruveedhula
good and informative expalined every topic clearly
JAGADEEP D
good
Valiveti Leela Naga Venkata Sri Anusha
no
KedharPrabhu Kancharla
good
Katari Vamsi
good
VAKKALAGADDA LOHITHA
good
KORRA CHANDANA BAI
Good
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Consumer Behaviour Course Description
Consumer Behaviour is the analysis of how consumers make decisions about what to buy, when to buy it, and how to do so.
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