Marketing research fundamentals

Marketing research, in this course we will learn about the essential concepts and methods of marketing research, including survey design, data collection, sampling, and analysis techniques. You'll explore both qualitative and quantitative research, understand consumer behavior, and learn how to interpret data to provide actionable insights. The course covers real-world case studies, modern tools used in digital research, and how to apply findings to marketing strategies. Whether you're a beginner or looking to sharpen your research abilities, this course equips you with practical knowledge to conduct effective market research and contribute to business growth. Join us to build a strong foundation in marketing research and elevate your decision-making skills. Commerce lectures