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Marketing research and analysis

Marketing

Lecture 1 Introduction to Marketing Research

Lecture 2 Defining Research Problem

Lecture 3 Developing Research Approach Developing Research Design Non Conclusive

Lecture 4 Research Design Conclusive

Lecture 5 Qualitative Research Nature and Approaches

Lecture 6 Qualitative Research Depth Interview Focus Group Discussion

Lecture 7 Projective Techniques Case Study

Lecture 8 Case Study Descriptive Research Design Research Errors

Lecture 9 Primary Secondary Data Research Error

Lecture 10 Measurement Scaling Comparative Non comparative Scaling

Lecture 11 Scale Development Process

Lecture 12 Questionnaire Form Design

Lecture 13 Causal Research Types

Lecture 14 Experimental Design Sampling

Lecture 15 Sampling Design Procedure

Lecture 16 Sampling Sample Size Determination

Lecture 17 Hypothesis Development Null Alternate Type I Type II Errors

Lecture 18 Data Preparation

Lecture 19 Hypothesis Testing T Test Z Test

Lecture 20 T Z F Test

Lecture 21 Hypothesis Testing ANOVA MANOVA

Lecture 22 Cross Tabulation Chi Square Test

Lecture 23 Correlation Regression

Lecture 24 Regression

Lecture 25 Factor Analysis

Lecture 26 Factor Analysis

Lecture 27 SEM CFA 1

Lecture 28 SEM CFA 2

Lecture 29 SEM CFA 3

Lecture 30 Cluster Analysis I

Lecture 31 Cluster Analysis II

Lecture 32 Discriminant Analysis

Lecture 33 Discriminant Analysis cont

Lecture 34 Researching Rural Market

Lecture 35 International Marketing Research

Lecture36 Ethics in Marketing Research

Lecture 37 Ethics in Marketing Research 1

Lecture 38 Report Preparation Presentation

Lecture 39 Multi Dimensional Scaling

Lecture 40 Conjoint Analysis

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