What is marketing automation used for? Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes [emails, social media, certain website actions] with purpose-built software and applications geared toward performance.What is the best marketing automation tool? The 7 Best Marketing Automation Tools Marketo. Marketo is perhaps the best known marketing automation tool, and for good reason. ... Eloqua. You can think of Eloqua as the Ferrari of marketing automation. ... Customer.io. The main reason we love Customer.io is its flexibility. ... Constant Contact. ... HubSpot. ... ExactTarget/Pardot. ... Userfox.Is Salesforce a marketing automation? Marketing Automation Software by Salesforce With Marketing Automation, you can completely streamline your lead generation system — driving new leads to your business on autopilot. Pardot, Salesforce's #1 marketing automation software, makes automating and managing your marketing campaigns a breeze.How do you start a marketing automation? Creating a Marketing Automation Plan: Where to Start Write out all campaign ideas and descriptions. Think about the processes you'd like to automate; even the small items you don't think will be all that important. ... Know where your data is and how to import it. ... Keep written campaign ideas up to date. ... See what value you can add for contacts.Do I need marketing automation? The best marketing teams use marketing automation to make their campaigns more accurate and to empower their sales team with better leads, and achieve greater ROI. Using marketing automation, marketers are better able to qualify leads and pass them onto sales, resulting in higher revenue and greater growth.