Facebook Pixel Custom Event Tracking with GTM | Part 2

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: Make sure your ads are shown to the right people.How do I find my Facebook pixels? To check that the pixel is working, go to your website and load a page. Then head back to the “Pixels” tab in Ads Manager and in the top right next to details it should have a green dot and say when the pixel was last active. You can also use the Facebook Pixel Helper Chrome browser extension just to be sureDo I need Facebook pixel? Why you need to set up the Facebook pixel. The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action.Can I change my Facebook pixel? In your Ads Manager, you'll see a Facebook Pixel tab where you can click Create a Pixel. Note: You can have only one pixel per ad account, so name the pixel in a way that represents your business (though you can change the name of the pixel at any time from the Facebook Pixel tab).How does FB pixel work? The Facebook Pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later, also known as retargeting. Once you advertise to people that have been on your website, you can also use the Facebook Pixel to track their behaviour when they're back on your website.How do I get Facebook Pixel 2020? Create a pixel in Business Manager Go to Business Settings in Business Manager. Select your business. Click Data Sources. Select Pixels. Click the + Add button. Type in a name for your pixel. Optional: Enter your website URL. Click Continue.