Course Description
Marketing basics,
in this course we will learn about Marketing Basics, covering essential principles, strategies, and tools needed to build a strong foundation in marketing. We will explore key concepts such as market research, customer segmentation, branding, digital marketing, and the marketing mix (4Ps: Product, Price, Place, Promotion). You’ll learn how to develop marketing strategies, craft compelling messaging, and use online and offline channels to reach target audiences. We will also discuss modern marketing trends, including social media marketing, content marketing, and email marketing, along with traditional approaches like print and direct marketing. Through real-world examples and case studies, we will understand how successful businesses attract and retain customers. Whether you're a beginner or looking to refine your knowledge, this course will equip you with the necessary skills to create effective marketing campaigns and grow your business successfully. Umar Tazkeer
