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Lessons List | 40 Lesson
Introduction to Consumer Behaviour
00:31:50

Introduction to Consumer Behaviour
The Changing Patterns of Consumer Behaviour
00:27:10

The Changing Patterns of Consumer Behaviour
Dimensions of Consumerism
00:23:50

Dimensions of Consumerism
Use of Market Segmentation in Consumer Behaviour
00:30:09

Use of Market Segmentation in Consumer Behaviour
Process of Motivation
00:22:05

Process of Motivation
Theories of Motivation
00:27:01

Theories of Motivation
Consumer Involvement
00:19:49

Consumer Involvement
Case Study on Motivation and Involvement
00:30:04

Case Study on Motivation and Involvement
Concept and Levels of Perception
00:24:49

Concept and Levels of Perception
Process of Perception
00:21:34

Process of Perception
Theories of Personality I
00:28:12

Theories of Personality I
Theories of Personality II
00:31:11

Theories of Personality II
Brand Personality Self concept
00:21:21

Brand Personality Self concept
Theories of Learning
00:31:10

Theories of Learning
Attitude Formation I
00:29:27

Attitude Formation I
Attitude Formation II
00:19:43

Attitude Formation II
Changing Attitude
00:24:20

Changing Attitude
Exercise on Attitude Formation and Change
00:23:26

Exercise on Attitude Formation and Change
Values
00:32:28

Values
AIO Classification
00:31:29

AIO Classification
VALS I Typology
00:27:25

VALS I Typology
VALS TM Typology
00:24:33

VALS TM Typology
Implication of Lifestyle in Marketing
00:25:49

Implication of Lifestyle in Marketing
Influence of Culture on Consumer Behaviour
00:30:51

Influence of Culture on Consumer Behaviour
Group Influences on Consumption
00:20:25

Group Influences on Consumption
Role of Celebrity Endorsement
00:27:36

Role of Celebrity Endorsement
Concept of Family Family Life Cycle
00:25:02

Concept of Family Family Life Cycle
Family Buying Decisions
00:28:22

Family Buying Decisions
Diffusion of Innovations I
00:28:07

Diffusion of Innovations I
Diffusion of Innovations II
00:17:13

Diffusion of Innovations II
Influencing Factors for Adoption and Opinion Leadership
00:23:31

Influencing Factors for Adoption and Opinion Leadership
Consumer Decision Making
00:27:51

Consumer Decision Making
Consumer Black Box Model
00:25:14

Consumer Black Box Model
Models of Consumer Behaviour I
00:25:23

Models of Consumer Behaviour I
Models of Consumer Behaviour II
00:26:02

Models of Consumer Behaviour II
Models of Consumer Behaviour III
00:20:58

Models of Consumer Behaviour III
Models of Consumer Behaviour IV
00:26:23

Models of Consumer Behaviour IV
Organisational Buying Behaviour I
00:27:56

Organisational Buying Behaviour I
Organisational Buying Behaviour II
00:17:37

Organisational Buying Behaviour II
Dimensions of Consumer Research
00:26:04

Dimensions of Consumer Research
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Course Description

Consumer Behaviour is the analysis of how consumers make decisions about what to buy, when to buy it, and how to do so.
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